B Magazine - Muji

Magazine B dedicates this book to the success story of the Muji brand.

Intended as a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980 under the name Mujirushi Ryohin, meaning "unbranded quality goods."

Having started with only 40 products, Muji now sells over 7,000 different items and has grown and successfully established itself in the housing, hospitality and lifestyle sectors, while maintaining its minimalist, made-in-Japan identity.