Sitre was born in Denmark out of a need for a more honest, inclusive and caring approach to intimacy, in taking pleasure seriously, giving intimacy the respect it deserves with high-quality products and honest stories.

Sitre partners with leading experts in Denmark, true pioneers of natural skincare. The brand shares the belief that simplicity is essential, avoiding the addition of unnecessary or harmful ingredients, adopting an allergy-friendly, vegan approach, and eliminating unwanted substances such as glycerin, perfume, and parabens.