“Why should clean beauty be radical?”
“Why should wellness be a choice between aesthetics and benefits?”
"Why shouldn't good ingredients have suitable packaging?"
THE CARE was born from a simple desire: to make well-being a simple, aesthetic and light gesture.
Conceived as a digital select shop dedicated to a lifestyle that favors a holistic and aesthetic approach, THE CARE's credo is the idea that well-being begins and comes above all from the pleasure of the senses.
THE CARE is based on 3 fundamental values:
TRANSPARENCY:
Making the right choices every day, with serenity and full knowledge
PERFORMANCE:
A selection of products with proven effectiveness and innovative active ingredients
THE DESIRE:
Contemporary aesthetics, impeccable galenics, for remarkable identities
Wabi-sabi.
Grandma's recipes.
Kampo Medicine.
Haute couture.
Minimalism.
Refinement.
Aesthetics of oneself and around oneself.
YUME HADIDA - Founder
Raised between Paris and Kobe, Yume Hadida became interested in the beauty rituals of her two cultures from an early age, for the benefits she derived from them.
Following in the footsteps of her mother, an international model, she discovered the Japanese philosophy of beauty and its use of natural products, including traditional Kampo medicine with herbal preparations.
From her father, a fashion entrepreneur, she inherited a taste for mixing cultures and aesthetics.
When the entire family, staunch Francophiles, moved to Paris, Yume felt at home. After completing her studies, she chose to stay there to pursue a career in design and luxury.
But it was also here that she discovered the impact that a hectic lifestyle can have on the skin, despite the multitude of conventional cosmetic options.
In 2020, she left Paris for Provence with her family, where she rediscovered the essential gestures for her well-being and the sensations that restore radiance to her skin and serenity to herself.
Inspired by this new lifestyle and her experience as a talent scout, she decided to create THE CARE to offer her vision of well-being.