About
THE CARE is more than a boutique, it's a vision of beauty and self-care.
We select niche brands, treatments with innovative and effective active ingredients, sensory, designed to enhance the skin and awaken the senses.
Through this demanding and conscious approach, we imagine a space where each gesture becomes a ritual, where beauty finds its essence: a balance between efficiency, pleasure and desirability.
Behind THE CARE, there is Yume: a beauty and well-being enthusiast, driven by the desire to give meaning to the actions we do for ourselves every day.
After years spent exploring skincare rituals around the world, deciphering formulas and discovering confidential brands, Yume wanted to create a place that reflected her: demanding, sensory, and human.
With THE CARE, she imagines a concept store where you don't simply choose products, but where each treatment tells a story, reveals an intention, and is part of a more conscious art of living.
A selection in her image: sharp, respectful and desirable, for those who see beauty as a meeting between efficiency, pleasure and emotion.
Find his interview on Mixte Magazine here .
Yume, the founder
At THE CARE, beauty is an art of living, both conscious and desirable.
We believe in transparent beauty, which says it all and allows you to choose consciously.
In high-performance beauty, which combines science, efficiency and respect.
In a desirable beauty, where textures, scents and emotions count as much as the results.
And in a beauty that respects the skin and the planet.
Care chosen to be beautiful, fair and inspiring.
Clean. Efficient. Desirable.
