Hoshinoya

B Magazine takes you on a journey through the incredible story of Hoshinoya, a Japanese luxury resort brand.

Hoshinoya, Hoshino Resorts' flagship brand, dates back to 1904 in Karuizawa, Nagano Prefecture. Operating in six locations – Karuizawa, Kyoto, Taketomi Island, Fuji, Tokyo, and Bali.

Hoshinoya offers a different kind of luxury accommodation through a contemporary reinterpretation of the "ryokan", the quintessence of the Japanese spirit and the philosophy of service and hospitality.