Blue Bottle Coffee

Magazine B dedicates this book to the success story of Blue Bottle Coffee. 

Blue Bottle Coffee was founded by clarinet player turned coffee guru James Freeman in 2002. Freeman established a strong foundation for the brand's distinct coffee culture by drawing on his experience selling drip coffee from a basket at farmers' markets.

Its secret is to focus entirely on the delicate nuances of the coffee beans and personalized service based on hospitality.

A bit of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investment from Silicon Valley and has gradually expanded across the United States, with locations as far away as Tokyo and Seoul.