Longevity, the new spearhead of beauty?
by Ninon L'HOSTIS
In a constantly evolving world where millions of images flood our screens, it seems that beauty is seeking to shed its old ways. At the heart of this new principle lies a key concept: longevity . More than just a word, longevity embodies a lifestyle that encourages us to care for ourselves and others. To consciously embrace the passage of time, beauty offers several tools, the inner workings of which we reveal on our website , The Care .
What is longevity in beauty?
Longevity isn't simply about living longer, as one might think. Rather, it's seen as an extension of the period during which one can live in good health, possessing all one's physical and cognitive abilities. Years in which one exists with clarity, strength, and resilience. Indeed, beauty can be one of the elements that contributes to this longevity.
It is therefore important to make thoughtful choices such as engaging in regular physical activity, eating a balanced diet, and using good products for both body and mind. " A healthy mind in a healthy body, " as the Roman poet Juvenal said, before the author François Rabelais adopted this mythical precept in the 16th century. Longevity has a very holistic aspect , intimately linked to our living conditions and our inner selves.
Longevity goes hand in hand with healthy skin. Here, it's not about turning back time or even fighting against it, but about understanding that our current choices will affect our future health . In the beauty industry, longevity translates into concrete actions, with brands working alongside laboratories and scientists to ensure skin remains strong over the decades. By 2025, this word had become a powerful marketing tool, accompanying the wellness movement. With increasing life expectancy, it would seem the industry has found its new focus. However, for us, it's not about excessively consuming products that will prevent us from aging. Accepting ourselves, understanding the mechanisms of aging, and finding sustainable solutions remain the foundations of this concept we call longevity.
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Longevity, a philosophy passed down through generations
We believe We firmly believe that longevity is a central pillar of clean beauty, a new way of seeing the world. At the heart of our carefully curated selections, we choose brands whose values reflect an unwavering commitment to holistic skincare. Attention is paid to the formulations and ingredients used, placing beauty within a smart and life-respecting timescale.
Let's start with the Intercellular Longevity Face Serum from Oio Lab , a brand at the crossroads of traditional medicine and the latest scientific advances. This milky serum, with its intelligent formulation, supports the skin's own regeneration rhythm. Designed for long-term use, it employs a next-generation treatment that stimulates the key molecule for cell renewal, NAD , essential for epidermal repair.
In terms of ingredients, it contains organic sunflower sprout extract , clinically proven to boost NAD, a vegan collagen complex enriched with spermidine to support firmness and elasticity, pomegranate stem cells to revive radiance, and ozonated omega-3, -6, and -9 fatty acids to strengthen the skin barrier and optimize absorption. An essential product for healthy, revitalized skin!
At Mind Studio , a Danish label that proudly continues the ancient practice of foraging for mushrooms in Finland's pristine forests, shiitake mushrooms hold a special place. Considered a superfood, they boost the immune system, promote healthy digestion, and nourish the body. Nicknamed "the elixir of life" in Japan, they offer incredible benefits for the immune system, heart health, and cholesterol management. Furthermore, among their many qualities, shiitake mushrooms are anti-aging thanks to their richness in amino acids , vitamins , and minerals that help maintain the skin's purity.
How to use it daily? This shiitake extract can be added to your favorite drinks, a few drops to your morning coffee, or to your post-Pilates detox juice. However, you can also apply it to your hair, nails, and of course, directly to your skin like a serum. A multi-purpose gem that will quickly become an indispensable ally for longevity!
©MIND STUDIO
