David Frossard has supported the development of designer perfumery for over 20 years.

Committed to a constant process of improvement in this sector, David designed Obvious as a luxury perfume brand that meets the demands of our modernity, by combining simplicity and elegance with respect for oneself and the environment.

The house chooses eco-responsible raw materials at every stage: compositions favoring natural ingredients, organic alcohol, bottles made from recycled and recyclable glass, caps made from agglomerated cork made from production waste, and packaging made from recyclable paper, without cellophane.