We wanted to know why Julie and Cecilia, the founders of SITRE , decided to embark on this intimate and exciting adventure🔥


WHY AND HOW DID YOU CREATE SITRE?
Julie needed to use lubricant , and both she and her partner felt uncomfortable about it.
She found that the products available on the market conveyed an idea of ​​intimacy that she couldn't relate to; they seemed either vulgar or from the pharmaceutical world.
Additionally, most contained ingredients that should never come into contact with the body.
Instead of improving the experience, these products made it worse.

Julie asked Cecilie if she would join her in creating a wellness-focused brand with an honest, inclusive, and caring approach to intimacy.

This is how SITRE was born.




WHAT SETS SITRE CARE APART FROM OTHERS?
Our products enhance every intimate moment while providing the benefits of skin care.

The ingredients in our products care for both skin and mind—very important for those delicate areas that deserve a little extra love. But also, using our products should be something we do because we want to, not because we have to. It should be fun and focused on self-care, not just a chore to avoid.

However, for us, products are only part of our mission. Storytelling is just as crucial.
That's why we launched our editorial platform, feelsitre.com, where we share stories and interviews on topics such as pleasure, the body, relationships, intimacy after parenthood, and much more.


WHAT WAS THE BIGGEST CHALLENGE DURING PRODUCT DEVELOPMENT?
We are all familiar with the idea that personal care products are generally basic and functional.
While most people care about what they put on their face, they often don't question the products they use intimately.

We're truly introducing a whole new category where these products must offer an experience as pleasant as using a facial serum. However, intimate areas differ significantly from the rest of the body - the skin there, for example, is extremely thin.
Therefore, it is imperative to take into account the ingredients, as they are absorbed much more quickly into the bloodstream.




WHO ARE YOUR PRODUCTS INTENDED FOR?
Our products are designed for all genders, bodies, ages, and backgrounds. We see that many different people buy our products, and that feels good—because everyone deserves to be happy.


WHAT IS YOUR BEST-SELLING PRODUCT?
Our Natural Pleasure Booster Oil. A 100% natural oil with powerful active ingredients that increase blood flow. The result is heightened sensitivity, relaxed muscles, and more intense pleasure. We even have customers who have reported that it has helped them with pain.