There are paths that resonate with the obvious. That of Souhela, founder of Fields of Yarrow , is one of them. Between her childhood lulled by the scents of the Mediterranean in Marseille and her move to Bali, each step brought her a little closer to nature and its benefits.
With an instinctive approach and a deep respect for skin, she creates exceptional skincare products, where each ingredient is selected for its effectiveness and its story. Inspired by ancestral rituals and the botanical riches of the Indonesian archipelago, Fields of Yarrow celebrates pure, sensory, and sincere beauty. In this interview, she tells us about her journey, her vision, and the philosophy behind her brand.


What is the story behind the creation of FY and what inspired you?

Fields of Yarrow was born from my deep passion for nature and skincare. Growing up in Marseille, I was always connected to nature, which allowed me to understand the importance of natural ingredients at an early age. Moving to Bali strengthened this connection by introducing me to its exceptional biodiversity. The island's vibrant plants and flowers inspired me to create a skincare line that captures the essence of Bali, while respecting both the environment and the needs of our
skin.

What sets FY apart in the world of clean beauty and what is the "Seed-to-Skin" concept?
In Bali, we cultivate our own plants and flowers using organic methods, allowing us to guarantee the optimal quality and freshness of each ingredient. This ensures our products are maximally effective and their natural potency remains intact. Unlike many clean beauty brands that categorize their skincare by skin type, we focus on the deeper impact of environmental stressors. Our approach is holistic and designed to deliver truly effective skincare.
At the heart of Fields of Yarrow is a mission: to educate, guide, and inspire those who feel lost in the face of current beauty trends. My goal is to help everyone find their freedom by adopting a more sustainable approach to beauty and well-being.


Can you tell us about an ingredient or plant from Bali that has had a major impact on your formulations?

Bali is full of plants and flowers with exceptional benefits, still little known to the rest of the world.
At Fields of Yarrow, we select and cultivate the most potent ones, to preserve their full effectiveness in nourishing and revitalizing the skin.
Noni extract, nicknamed the "superfruit," is rich in antioxidants, vitamins, and essential fatty acids. It stimulates collagen production, improves skin elasticity, and reduces fine lines, while soothing irritation and inflammation. You'll find it in our Floral Fusion serum , where it helps regenerate and repair skin.
Butterfly Pea Flower, recognizable by its vibrant blue hue, is a powerful source of antioxidants and peptides. It protects the skin from external aggressions, boosts hydration and promotes a radiant complexion. It is present in our Wild Rose & Geranium Illuminating Oil , providing its soothing and revitalizing properties.
Moringa, also known as the "miracle tree," is lightweight yet deeply nourishing. Rich in vitamins A, C, and E, it hydrates, purifies, and helps reduce imperfections and fine lines. We infuse it into our oil formulations to maximize its balancing and anti-aging benefits.




What are FY's bestsellers and why?

Wild Rose & Geranium Illuminating Oil
A must-have for 7 years, this oil is adored for its deep hydration and replenishing power. Formulated with a blend of lightweight yet powerful oils, including Bakuchiol, Neroli extract, Sacha Inchi oil, and Moringa oil, it nourishes and revitalizes skin while remaining gentle on all skin types. Its luxurious texture and visible results make it a timeless favorite, revealing a radiant, healthy-looking complexion.

Floral Fusion Serum
This serum is a bestseller for a reason: it gives skin radiance and youthfulness. Lightweight yet powerful, it's packed with natural ingredients that smooth fine lines, improve texture, and protect against free radicals. Its immediate effectiveness and nourishing action make it more than just a treatment: it's a daily ritual that enhances skin and provides a sense of well-being.

Flower Water Essence
More than just an essence, this 4-in-1 treatment hydrates, gently exfoliates, and soothes skin with its unique blend of rose water, hydrolyzed collagen, hyaluronic acid, and botanical extracts. The combination of salicylic and citric acids refines skin texture, while lavender and rose essential oils calm redness. This simple gesture becomes a luxurious moment of pampering, leaving skin plump, luminous, and refreshed.

Can you share your beauty routine and your best advice for beautiful skin?

My routines are based on simplicity and effectiveness to deeply hydrate and protect my skin. In the morning, I use the Flower Water Essence to cleanse and tone, followed by the Floral Fusion Serum for intense hydration, then I apply the Floral Fusion Antioxidant Cream to maintain hydration and protect my skin from pollution. In the evening, I focus on deep cleansing and targeted treatments. I start with a double cleanse, then I apply an essence and a serum, before finishing with the Wild Rose & Geranium Illuminating Oil .

My best advice for beautiful skin is to listen to your needs and adapt your routine accordingly, especially during hormonal changes. Skin reflects our health and transmits many signals that we just need to learn to decipher through its visible manifestations.



I also recommend aligning your skincare routine with your skin's natural rhythms. In the morning, your skin focuses on defending itself against external aggressors, so it's essential to focus on hydration and protection. Using products rich in antioxidants will help protect your skin from damage while maintaining its health throughout the day.
By respecting these natural cycles, you can restore your skin's natural function and enhance its natural radiance.

Finally, I like to incorporate an exfoliant between the two steps of my double cleanse. I start with an oil cleanse with Rose Nectar to soften skin and open pores, then exfoliate before rinsing with fresh water. I finish with the Soothing Rose Flower Cleanser to remove any remaining exfoliant, as I find using a scrub after double cleansing is one of the biggest mistakes: it becomes too harsh when the skin isn't properly prepped. The feeling on your skin after following these three steps, even once a week, is truly transformative: your skin will feel smoother, brighter, and more balanced.


What exciting new developments can we expect from Fields of Yarrow in 2025?

It looks like 2025 will be our year of growth and expansion, starting with The Care :) Our third boutique is currently under construction in Bali, marking our most ambitious project to date. This beautiful adventure is being brought to life in collaboration with the sumptuous boutique hotel Further. We are also finalizing several innovative formulations, incorporating ingredients never before seen for our brand, such as adaptogenic mushrooms, while remaining true to our commitment to natural and high-quality skincare. In the coming weeks, we are excited to unveil two new products that we can't wait to share with you. We also plan to open our own boutiques in key cities around the world. These spaces will offer immersive experiences, allowing our customers to discover our products and enjoy our signature treatments. Our vision for 2025: to strengthen the connection between our customers and nature, while bringing positive change to the beauty industry.